PUC Berhad, an investment holding company, provides integrated media services and payment solutions in Malaysia, Singapore, the People’s Republic of China, and Hong Kong. It operates through OmniChannel and Presto segments. The company offers media planning and execution services that help advertisers to achieve marketing objectives; solutions for marketers through Cloudbreakr, a digital media influencer platform; and electronic payment solutions. It also engages in the E-marketing and promoting of intellectual property licensing, and merchandising of IP products and services; E-content, E-commerce, and E-merchant business; and trading and merchandising of goods. In addition, the company is involved in the money lending; e-business, e-commerce, and e-payment advertising and media activities; software development; research and development of electronic advertising services; provision of technology consultancy and business management services; acquisition and licensing of intellectual property rights; and online travel agency and travel related business. The company was formerly known as PUC Founder (MSC) Berhad and changed its name to PUC Berhad in June 2017. PUC Berhad is based in Petaling Jaya, Malaysia.