Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and hotel distribution services for partners and affiliates. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Future Trajectory | Analyst price targets reach up to $6,500, with AI investments and global expansion poised to drive long-term growth amid industry challenges |
Market Dominance | Delve into Booking's strong position in alternative accommodations and APAC markets, outpacing competitors and capturing growing travel demand |
Strategic Evolution | Explore Booking's Connected Trip strategy and Genius loyalty program, driving customer engagement and boosting direct bookings in a competitive landscape |
Financial Prowess | Booking Holdings delivers robust Q4 2024 results, surpassing expectations with $5.47B revenue and $1.85B adjusted EBITDA, showcasing operational efficiency |
Metrics to compare | BKNG | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipBKNGPeersSector | |
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P/E Ratio | 31.8x | 8.6x | 10.6x | |
PEG Ratio | 1.59 | −0.46 | 0.02 | |
Price / Book | −28.3x | 0.5x | 1.4x | |
Price / LTM Sales | 7.2x | 0.8x | 0.9x | |
Upside (Analyst Target) | 4.3% | 28.9% | 20.3% | |
Fair Value Upside | Unlock | 9.5% | 9.7% | Unlock |