Netjoy Holdings Limited, an investment holding company, principally engages in the provision of online advertising services in the People’s Republic of China. The company operates in three segments: Online Marketing Solutions Business, Software as a Service (SaaS), and Other Business. The company provides short video marketing solutions and online content services. It principally engages in operating its Huabian Platform, a pan entertainment-oriented content platform; Tradeplus, a one-stop cross-platforms programmatic advertising and data management platform; and hepai.video, a commercial video matchmaking and trading platform, as well as planning and producing short videos. The company also provides integrated services comprising creative design, production, programmatic precise distribution, performance tracking, and reporting of short video marketing content. In addition, it offers technical and consultation, as well as marketing services; and operates an entertainment-oriented content platform. The company’s customers primarily include advertisers and advertising agencies for its online marketing solutions; and third-party ad networks and advertisers for advertising spaces on its Huabian Platform. It serves an advertiser base operating in a range of industry verticals, including online gaming, financial services, e-commerce, internet services, advertising, and culture and media. Netjoy Holdings Limited was founded in 2012 and is headquartered in Shanghai, China.