Earnings call: Mobivity touts strong growth in Connected Rewards
- ByInvesting.com
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Mobivity Holdings Corp. is engaged in the business of developing and operating platforms, over which brands and enterprises can conduct national and localized, data-driven marketing campaigns. The Company's Recurrency platform enables multi-unit retailers to leverage their own data to yield maximum customer spend, frequency and loyalty while achieving the highest Return on Marketing Spend (ROMS) possible. The Recurrency platform unlocks point-of-sale (POS) and mobile data to help transform customer transactions into actionable and attributable marketing insights. Its technology provides transactional data, in real-time, that uncovers market-basket information and attributes both online and traditional promotions. Recurrency is comprised of seven components. The Recurrency platform provides a digital wallet system for creating and managing offers and promotions, enabling closed-loop attribution across all channels, media, and marketing efforts.