Eloqua, Inc. provides on-demand revenue performance management software solutions for businesses. The company offers Eloqua Platform, a SaaS solution that combines the features and functionality Marketing Automation Platform with capabilities of Revenue Suite, and is supported by professional services. Its Marketing Automation Platform allows marketers to design, test, and launch repeatable event-triggered and personalized multi-step campaigns; provides real-time lead management, from lead capture and distribution to sophisticated lead scoring and routing processes that support larger channel and sales organizations; and enables customers to better profile their prospects by capturing and tracking lead information, campaign response and Web activity, and then providing marketing teams with the ability to segment and personalize campaigns based on this data. The company’s Marketing Automation Platform also provides marketing campaign measurement applications to help customers track and measure marketing program performance and revenue impact; Eloqua Cloud Connectors that helps marketers consolidate their view of a prospective buyer into a single system; and sales people with a suite of intelligence and productivity applications designed to help them identify opportunities and analyze critical information about prospects. Its Revenue Suite comprises Revenue Architect, which provides its customers the ability to build an integrated marketing and sales funnel; Revenue Insight that supplies executives with the latest data on which marketing initiatives are driving top-line growth; and Revenue Benchmark Index, which provides customers with real-time marketing benchmark data across universe of customers. Eloqua, Inc. also offers education, certification, implementation, and integration services. It was founded in 1999 and is based in Vienna, Virginia. As of February 8, 2013, Eloqua, Inc. was acquired by Oracle Corporation.