- BySeeking Alpha
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Connecture, Inc., together with its subsidiaries, operates as a Web-based consumer shopping, enrollment, and retention platform for health insurance distribution in the United States. It operates through Enterprise/Commercial, Enterprise/State, Medicare, and Private Exchange segments. The company offers personalized health insurance shopping solutions, which recommend various insurance plans based on an individual's preference, health status, preferred provider, medication, and expected out-of-pocket cost. Its customers include payers, brokers, government agencies, and Web-based insurance marketplace operators who distribute health and ancillary insurance. The company was formerly known as SimplyHealth.com, Inc. and changed its name to Connecture, Inc. in 2002. Connecture, Inc. was founded in 1999 and is headquartered in Brookfield, Wisconsin. As of April 25, 2018, Connecture, Inc. was taken private.