Agria Corporation operates as an agricultural company with operations and networks servicing New Zealand, Australia, South America, China, and various international markets. It operates through four segments: Agency, Retail and Water, Seed and Grain, and Other. The Agency segment includes rural livestock trading, export livestock, wool, insurance, real estate, and finance commission activities. The Retail and Water segment includes the rural supplies and Fruitfed retail operations, PGG Wrightson Water, AgNZ (consulting), agritrade and ancillary sales support, supply chain, and marketing functions. The Seed and Grain segment includes the manufacture and distribution of forage seed and turf in New Zealand and Australia; sale of cereal seed and grain trading activities; various related activities in the developing seeds markets, such as the sale of pasture and crop seed, and farm inputs, together with operations in the areas of livestock, real estate, and irrigation; and research and development, international, production, and corporate seeds. The Other segment includes contracts with farmers to supply maize corn product; processing and sale of seed through a distribution network in China. The company was founded in 2004 and is based in Tsim Sha Tsui, Hong Kong.