Twitter (NYSE:) is testing a plethora of features on its Beta app “twttr”, in a bid to improve the design of a conversation and make the application more interactive.
The company launched the prototype app to test new ideas and get feedback from selected users before incorporating them on the main app.
Twitter recently unveiled a ‘Subscribe to Conversation’ feature, which is aimed at benefiting users to subscribe to conversations they are interested in. Notably, this option is available on the top-right corner of a tweet. On selecting this option, users will get notified when new tweets are added to the conversation.
Before the rollout of this feature, it was essential for users to “heart” or comment in the conversations to receive updates. However, doing so compromised their identity, and subjected them to trolls and abuses. Markedly, user identity is now kept anonymous with this new update.
Twitter, Inc. Price and Consensus
Twitter, Inc. Price and Consensus | Twitter, Inc. Quote
Twitter Strengthens Competitive Position
Apart from the subscription feature, Twitter also announced the roll out of a new in-app camera feature to strengthen its competitive position against the likes of Snapchat (NYSE:) and Facebook’s (NASDAQ:) Instagram.
Twitter’s platform always lost to Snapchat and Instagram in terms of the ease with which media content were uploaded on their respective platform. Notably, the revamped camera is now expected to aid the company in luring users.
Per the new update, the company will allow users to click pictures and record videos for 280 seconds, and share it as a tweet. Additionally, users can add texts or hashtags, making the application more informative.
We believe Twitter’s new camera feature validates the company’s efforts to shift from a mere text-oriented platform to a platform for photo and video promotion. However, users still don’t have the ability to upload images directly from their photo gallery.
Efforts to Boost User Base
Twitter is testing new features and improving security measures to boost user engagement on its platform.
The company rolled out color-coded replies on its beta app, which helps to differentiate between replies from the user who posts the tweet and other Twitter users, making it convenient for others.
Twitter is hiding options like retweet, favorites and share to improve the clarity of a conversation, and make it easier for people to read longer threads.
Recently, the company announced the tightening of EU political ad rules ahead of elections, following the footsteps of other social media giants like Alphabet (NASDAQ:) and Facebook.
Per the new rules, advertisers who want to place political ads on Twitter’s platform will need to be certified by providing their photo ID or a company identification number.
We believe Twitter’s current endeavors will benefit it in attracting advertisers, which accounted for 86% of the total revenues in 2018, on its platform and boost the top line in the near term.
Currently, Twitter carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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