Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research. On this week’s episode, we take a look at the multibillion-dollar business that drives NCAA March Madness after a wild opening weekend for the college basketball tournament.
A No. 1 seed lost to a No. 16 seed for the first time ever, big brand name schools busted brackets early, and ratings jumped accordingly. But what might be more fascinating than the craziness on the court is the mind-boggling money that is generated during the event.
CBS (NYSE:CBS) and Time Warner’s (NYSE:TWX) Turner bet big on the long-term viability of March Madness, committing billions of dollars to broadcast the tournament through 2032. The two media companies broadcast and stream all of the games across an array of networks, and the deal will see them retain the broadcasting rights no matter how fans consume games in the future.
On top of these broadcast fees, the NCAA makes millions from tickets and marketing deals. Capital One (NYSE:COF) , AT&T (NYSE:T) , and Coca-Cola (NYSE:KO) remain the tournament’s biggest sponsors this year. Meanwhile, companies like Pizza Hut (NYSE:YUM) and Lowe’s (NYSE:LOW) will be ever present over the next few weeks, while Google (NASDAQ:GOOGL) debuted the first advertising campaign for its cloud computing products as part of a new multiyear NCAA partnership.
The players themselves will also act as walking, talking, and dunking billboards for Nike (NYSE:NKE) , Adidas (OTC:ADDYY) , and Under Armour (NYSE:UAA) . And that is just the start of the major money that fuels March Madness. Check out the show to hear more!
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The total market cap of all cryptos recently surpassed $700 billion – more than a 3,800% increase in the previous 12 months. They’re now bigger than Morgan Stanley (NYSE:MS), Goldman Sachs (NYSE:GS) and even Visa! The new asset class may expand even more rapidly in 2018 as new investors continue pouring in and Wall Street becomes increasingly involved.
Zacks’ has just named 4 companies that enable investors to take advantage of the explosive growth of cryptocurrencies via the stock market.
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Time Warner Inc. (TWX): Free Stock Analysis Report
CBS Corporation (CBS): Free Stock Analysis Report
Alphabet Inc. (GOOGL): Free Stock Analysis Report
AT&T Inc. (T): Free Stock Analysis Report
Coca-Cola Company (The) (KO): Free Stock Analysis Report
Lowe's Companies, Inc. (LOW): Free Stock Analysis Report
Capital One Financial Corporation (COF): Free Stock Analysis Report
Yum! Brands, Inc. (YUM): Free Stock Analysis Report
NIKE, Inc. (NKE): Free Stock Analysis Report
Adidas AG (DE:ADSGN
Under Armour, Inc. (UAA): Free Stock Analysis Report
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