Breaking News
Get Actionable Insights with InvestingPro+: Start 7 Day FREE Trial Register here
Investing Pro 0
Ad-Free Version. Upgrade your experience. Save up to 40% More details

Stocks & ETFs To Profit From Cyber Monday Deals

By Zacks Investment ResearchStock MarketsDec 01, 2019 10:00PM ET
Stocks & ETFs To Profit From Cyber Monday Deals
By Zacks Investment Research   |  Dec 01, 2019 10:00PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items

The holiday season has started, and the burst of online deals has been paying off retailers. This is especially true as online sales jumped 14.5% year over year to a record $4.2 billion on Thanksgiving, 20% to $7.4 billion on Black Friday and 18% to $3.6 billion on Small Business Saturday.

About 40% of Thanksgiving online sales and $2.9 billion sales on Black Friday stemmed from smartphones. Notably, Thanksgiving sales surpassed $4 billion for the first time ever. The best-selling products so far include Paw Patrol and Frozen 2 toys, the Madden 20 video game and the Nintendo Switch. Top electronics include Apple (NASDAQ:AAPL) laptops and AirPods and Samsung (KS:005930) TVs.

The solid trend is likely to continue with Cyber Monday expected to hit a record $9.4 billion in online sales, up 19% from the last year’s sales of $7.9 billion. Per National Retail Federation, more than 68 million Americans plan to take advantage of deals and promotions this Cyber Monday (read: Retail ETFs Up on Q3 Earnings).

According to the study from Deloitte, about 53% of people will rely on Cyber Monday for discounts. Of these, Gen Z shoppers are the majority with 65% intending to grab the deals, followed by 61% of millennials, 49% of Gen X consumers, 47% of baby boomers and 44% of seniors.

Hot Retailers

Online behemoth (NASDAQ:AMZN) , which captured about one-third of online sales on Cyber Monday last year, remained the hottest retailer. A study by Bain & Co projects that Amazon will capture a bigger share, about 42%, of total online sales this holiday season.

The company kicked off Cyber Monday deals on Nov 30, which will continue through Dec 2, with new deals all day, every day and deeper discounts than ever on categories from fashion to toys, electronics, home, luxury beauty, books, active lifestyle and many more. Some unique deals are Echo Dot for just $22 or Fire TV Stick with Alexa Voice Remote for just $19.99, $100 off on PS4 PRO, up to 45% off on HAUS LABORATORIES by Lady Gaga Limited Time kits, up to 80% discount on Kindle bestselling books, 30% on select Hasbro (NASDAQ:HAS) Games, NERF, FurReal toys, and up to 35% off on Lacoste clothing, shoes, accessories, and home. The stock has a Zacks Rank #3 (Hold) and a VGM Score of C.

Brick-and-mortar chains have also become aggressive in chasing online customers. Wal-Mart (NYSE:WMT) kicked off Cyber Monday deals at 12:01 a.m. Some of the best deals are 10.2-inch iPads for less than they were on Black Friday, Ring Video Doorbell offers, discounts on AirPods 2 and AirPods Pro, iPad Pro tablets at their lowest prices ever, hidden offers on Apple Watch Series 5 models, the best prices on Instant Pots, and deep discounts on Nintendo Switch games, killer PlayStation 4 and Xbox One deals. Wal-Mart has a Zacks Rank #3 and a VGM Score of B (read: Gearing Up for Holiday Season: Amazon Versus Walmart ETFs).

Target (NYSE:TGT) launched its Cyber Week deals one day early this year with digital doorbusters available on on Dec 1 and Dec 2. Some of the hottest deals are $80 off on 7th generation iPads, 30% off on apparel, outerwear, and shoes, $219.99 for TCL 43-inch TV plus a $20 Target GiftCard with purchase (originally $329.99), 40% off on bed and bath and significant savings on toys, including brands like Hot Wheels, Barbie and Disney. All these deals will run through Cyber Week. Meanwhile, department store Macy’s (NYSE:M) has unveiled steep discount on more than10,000 items from home goods and kitchen appliances to designer apparel and high-end beauty products in a two-day sale until Dec 2. Target has a Zacks Rank #1 (Strong Buy) and a VGM Score of B, while Macy’s has a Zacks Rank #3 and VGM Score of D. You can see the complete list of today’s Zacks #1 Rank stocks here.

Several other retailers like Best Buy (NYSE:BBY) , Gap (NYSE:GPS) , J.C. Penney (NYSE:JCP) , and Kohl’s (NYSE:KSS) are also drawing investors’ attention with sizzling deals on most products. Best Buy has a Zacks Rank #2 (Buy) while Gap has a Zacks Rank # 5 (Strong Sell). The rest two have a Zacks Rank #3 (see: all the Consumer Discretionary ETFs here).

ETFs on a Roll

While investing in any of these stocks could reward investors throughout Cyber Week, a diverse approach in a basket form can also be a great choice. For this, investors can splurge on the e-commerce corner of the broad retail/technology industry.

Some of the attractive ETF deals are Amplify Online Retail ETF IBUY, ProShares Online Retail ETF ONLN, ProShares Decline of the Retail Store ETF (NYSE:M) , ProShares Long Online/Short Stores ETF (NYSE:CL) , First Trust Dow Jones Internet Index FDN and PowerShares Nasdaq Internet Portfolio PNQI.

IBUY offers global exposure to companies that derive 70% or more revenues from online and virtual retail while ONLN is exclusively focused on retailers that principally sell online. EMTY and CLIX are designed to benefit from the changing retail landscape from physical stores to online. Meanwhile, FDN and PNQI provide exposure to the Internet space. FDN has a Zacks Rank #3 and PNQI has a Zacks ETF Rank #2 (read: Shop Online ETFs & Stocks for Black Friday & Beyond).

Other ETFs like SPDR S&P Retail (NYSE:XRT) ETF XRT, VanEck Vectors Retail ETF (TSXV:RTH) , S&P SmallCap Consumer Discretionary Portfolio PSCD, and Vanguard Consumer Discretionary ETF (HN:VCR) also make compelling picks. XRT and RTH target the retail sector, while PSCD and VCR offer broad exposure to the consumer discretionary space. XRT and VCR have a Zacks ETF Rank #2 while others have a Zacks ETF Rank #3.

Want key ETF info delivered straight to your inbox?

Zacks’ free Fund Newsletter will brief you on top news and analysis, as well as top-performing ETFs, each week. Get it free >>, Inc. (AMZN): Free Stock Analysis Report

SPDR S&P Retail ETF (XRT): ETF Research Reports

Vanguard Consumer Discretionary ETF (VCR): ETF Research Reports

VanEck Vectors Retail ETF (RTH): ETF Research Reports

Invesco NASDAQ Internet ETF (PNQI): ETF Research Reports

Amplify Online Retail ETF (IBUY): ETF Research Reports

Invesco S&P SmallCap Consumer Discretionary ETF (PSCD): ETF Research Reports

First Trust Dow Jones Internet Index Fund (FDN): ETF Research Reports

The Gap, Inc. (GPS): Free Stock Analysis Report

Best Buy Co., Inc. (BBY): Free Stock Analysis Report

Walmart Inc. (WMT): Free Stock Analysis Report

Target Corporation (TGT): Free Stock Analysis Report

Macy's, Inc. (M): Free Stock Analysis Report

Kohl's Corporation (KSS): Free Stock Analysis Report

J. C. Penney Company, Inc. (JCP): Free Stock Analysis Report

Colgate-Palmolive Company (CL): Free Stock Analysis Report

Original post

Zacks Investment Research

Stocks & ETFs To Profit From Cyber Monday Deals

Related Articles

Anna Coulling
Will Santa Rally Help Tesla? By Anna Coulling - Dec 01, 2021 5

It's time to check in on Tesla (NASDAQ:TSLA) as the markets recover from virus volatility and head into the pre-Christmas rally. At least that’s the theory: With Santa’s workshop...

Stocks & ETFs To Profit From Cyber Monday Deals

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at’s discretion.

Write your thoughts here
Are you sure you want to delete this chart?
Post also to:
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Are you sure you want to delete this chart?
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
Continue with Google
Sign up with Email