NVIDIA Unveils Real Time Ray Tracing Technology At GDC '18

On the first day of the “2018 Game Developers Conference,” NVIDIA Corporation (NASDAQ:NVDA) unveiled its ray tracing technology called NVIDIA RTX aimed at assisting game developers and content creators in incorporating a realistic rendering technique.

Notably, through ray tracing technology, an image is generated by tracking back the light from a camera to the objects in the picture, thereby generating a natural effect. The technology has been widely used in movies, but due to certain challenges like “fast frame rates and low latency,” it appeared to be too arduous for interactive real time games.

NVIDIA’s Volta GPUs currently support the technology. The company has also partnered Microsoft (NASDAQ:MSFT) for making the technology available through the latter’s DirectX Raytracing (DXR) API. Hence, Windows users will have easy access to the technology.

Gaming companies like 4A Games, Epic Games and Remedy Entertainment are already conducting trials for NVIDIA RTX. The company also announced the availability of a “ray-tracing denoiser module” in the upcoming models of NVIDIA GameWork SDK, which will enable developers to form further life-like graphics with adequate shadowing and lighting.

Other Players in the Domain

Apart from Microsoft’s DXR technology, Advanced Micro Devices (NASDAQ:AMD) is also a key player in the field of real-time ray tracing technology.

AMD’s ray tracing SDK Radeon Rays, formerly known as AMD FireRays, is compatible with Windows, Apple’s (NASDAQ:AAPL) macOS, and Linux operating systems. The company also recently unveiled an updated version of its ProRender software that is capable of ray tracing.

Gaming Industry Boom

In a recent article, PCGamesN.com quoted Digi-Capital that stated that the gaming industry is anticipated to reach $230 billion by 2022 with PC Gaming emerging as one of the strongest segments.

We believe that with the ongoing initiatives taken up by NVIDIA , the company is well poised to make the most of the growth opportunity and maintain its leading position in the gaming GPU market. This in turn will positively impact the company’s top line.

NVIDIA sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

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