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No Trick, 3 Halloween ETF & Stock Treats For Investors

Published 10/30/2019, 01:00 AM
Updated 07/09/2023, 06:31 AM

Gone are the days when Halloween used to be a spooky event. Halloween is also no more specific to kids dressing up as ghosts and ghouls, and trick-or-treating. It is more of a party event now.

In fact, 18 to 24 year-old consumers are most likely to celebrate Halloween, with nearly nine in 10 taking part in it this year, up from 84% a decade ago, per nrf.com. Needless to say, the event creates solid business opportunities.

Inside Halloween Spending This Year

National Retail Federation has estimated that Americans will likely spend a staggering $8.8 billion on Halloween candy, costumes and decorations this year. However, the momentum has slowed of late as the last two years saw at least $9 billion in spending. About 15% said tariff concerns will disturb their Halloween plans.

About 95% will likely shell out around $2.6 billion on candies. As much as 67% of consumers will spend about $3.2 billion on costumes and 72% of consumers will likely go for buying decorations worth $2.7 billion. About one-third will throw or attend a Halloween party, 29% will take children trick-or-treating and 17% will get their pets to don Halloween costume, per NRF. Needless to say, retail sales will be on a roll in the upcoming days and put the following ETFs and stocks in focus.

ETF Picks

VanEck Vectors Retail ETF (TSXV:RTH)

Several discount retailers like Costco (NASDAQ:COST) , Ross (NASDAQ:ROST) , Dollar General (NYSE:DG) and Wal-Mart (NYSE:WMT) have solid exposure to this fund. Notably, 42% of respondents told NRF they will hit department stores and 25% will head grocery stores and 23% will shop at departmental stores, making this broader retail ETF a perfect buy for Halloween (read: Top-Ranked Sector ETFs to Buy for Q4).

Global X Social Media ETF (CM:SOCL)

Consumers normally will look for perfect costume idea online. Pinterest (NYSE:PINS) Facebook (NASDAQ:FB) and YouTube are some of platforms where people search for Halloween ideas. About 48% of Millennials have purchased Halloween items to share them on social media posts. So, online ETF SOCL is highly in focus now (read: Should You Buy Facebook Ahead of Q3 Earnings?).

ProShares Pet Care ETF PAWZ

NRF projects total planned spending for pet costumes at $490 million this year, more than double the figure recorded in 2010. This very well makes PAWZ a buy. The fund consists of U.S. and international companies that potentially stand to benefit from interest in, and resources spent on, pet ownership (read: ProShares Brings Pet-Friendly ETF).

Stock Picks

Dollar General Corporation (NYSE:DG)

Discount stores are busy destinations for Halloween shopping. Dollar General is one of the largest discount retailers in the United States. The stock has a Zacks Rank #2 (Buy) with a VGM Score of B, at the time of writing. It comes from a top-ranked Zacks industry (top 11%).

Hershey Company (NYSE:HSY)

Candy and chocolate sales are hot leading up to Halloween. The Zacks Rank #2 company is the largest chocolate manufacturer in North America as well as a global leader in chocolate and non-chocolate confectionery. It comes from a top-ranked Zacks industry (top 1%).

Amazon.com Inc. (NASDAQ:AMZN)

With all the celebration around, who can get forget Amazon – a hot destination of online shopping for costumes, home decor and candies? Though the stock has a Zacks Rank #3 (Hold), it comes from a top-ranked Zacks industry (top 22%).

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Amazon.com, Inc. (AMZN): Free Stock Analysis Report

Global X Social Media ETF (SOCL): ETF Research Reports

VanEck Vectors Retail ETF (RTH): ETF Research Reports

Hershey Company (The) (HSY): Free Stock Analysis Report

Dollar General Corporation (DG): Free Stock Analysis Report

Ross Stores, Inc. (ROST): Free Stock Analysis Report

Costco Wholesale Corporation (COST): Free Stock Analysis Report

Walmart Inc. (WMT): Free Stock Analysis Report

ProShares Pet Care ETF (PAWZ): ETF Research Reports

Original post

Zacks Investment Research

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