Breaking News
0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

IMAX & AMC Theatres Introduce IMAX VR Centre In New York

By Zacks Investment ResearchStock MarketsJun 14, 2017 09:26PM ET
www.investing.com/analysis/imax---amc-theatres-introduce-imax-vr-centre-in-new-york-200195412
IMAX & AMC Theatres Introduce IMAX VR Centre In New York
By Zacks Investment Research   |  Jun 14, 2017 09:26PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 

IMAX Corporation (NYSE:IMAX) and AMC Entertainment Holdings, Inc. (NYSE:AMC) owned AMC Theatres has announced the launch of an IMAX VR Centre at AMC Kips Bay 15 in New York City. The new centre offers guests with a fascinating multi-dimensional virtual reality experience, along with movie entertainment content and games.

The IMAX VR features an exclusive combination of premium technology and top-notch content that lets users view and sense different worlds realistically. Players will be instantly transported to new and interactive virtual worlds with a groundbreaking VR headset technology, 360-degree sound and an urbane room tracking.

The Centre, first one to be installed in a multiplex, located in the lobby of AMC Kips Bay 15 multiplex, uses a new design proprietary to IMAX, consisting of 12 “pods” to enable multiple players have an enjoyable VR experience. IMAX intends to boost its top line by drawing more people to the theaters through this move. In January, IMAX has launched the flagship pilot IMAX VR Centre in Los Angeles. The centre started off well and IMAX is set to launch around eight such new centres in the U.S., Canada, the U.K., France, the Middle East, China and Japan in 2017.

IMAX aims at utilizing these pilot locations to assess factors such as overall customer experience, pricing models and the types of content featured. If it pays off, IMAX wishes to roll out this concept world-wide to select multiplexes and commercial locations such as shopping centers and tourist destinations.

Zacks Rank & Key Picks

IMAX currently carries a Zacks Rank #4 (Sell). Better-ranked stocks in the broader Consumer Discretionary sector are Twenty-First Century Fox, Inc (NASDAQ:FOX) and Essendant Inc. (NASDAQ:ESND) . While Essendant sports a Zacks Rank #1 (Strong Buy), Twenty-First Century Fox carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Shares of Essendant gained above 8% over three months, while Twenty-First Century Fox has an impressive earnings history. The company beat the Zacks Consensus Estimate in three of the last four quarters with an average beat of 14.09%.

3 Stocks to Ride a 588% Revenue Explosion
At Zacks, we're mostly focused on short-term profit cycles, but the hottest of all technology mega-trends is starting to take hold...

By last year, it was already generating $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce "the world's first trillionaires," but that should still leave plenty of money for those who make the right trades early. See Zacks' Top 3 Stocks to Ride This Space >>



AMC Entertainment Holdings, Inc. (AMC): Free Stock Analysis Report

Imax Corporation (IMAX): Free Stock Analysis Report

Twenty-First Century Fox, Inc. (FOX): Free Stock Analysis Report

Essendant Inc. (ESND): Free Stock Analysis Report

Original post

Zacks Investment Research
IMAX & AMC Theatres Introduce IMAX VR Centre In New York
 

Related Articles

IMAX & AMC Theatres Introduce IMAX VR Centre In New York

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: 

  • Enrich the conversation
  • Stay focused and on track. Only post material that’s relevant to the topic being discussed.
  • Be respectful. Even negative opinions can be framed positively and diplomatically.
  •  Use standard writing style. Include punctuation and upper and lower cases.
  • NOTE: Spam and/or promotional messages and links within a comment will be removed
  • Avoid profanity, slander or personal attacks directed at an author or another user.
  • Don’t Monopolize the Conversation. We appreciate passion and conviction, but we also believe strongly in giving everyone a chance to air their thoughts. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
Continue with Google
or
Sign up with Email