Ericsson (ERIC) To Unveil MediaFirst End-to-End UHD Platform

In a concerted move to offer superior viewing experiences, Ericsson (BS:ERICAs) (NASDAQ:ERIC) Media Solutions has announced the launch of its MediaFirst End-to-End Ultra High Definition (UHD) solution. The innovative platform has been scheduled for global debut at the NAB Show 2018, representing the industry's first software-based, multi-application media processing and encoding platform to deliver UHD content from camera to consumer, across the entire media delivery landscape.

Ownership of HD TVs has increased from around 75% in 2012 to almost 85% in 2017, while 4K/UHD TVs are now present in more than 20% of all homes. Ericsson ConsumerLab TV and Media research highlights how TVs with higher picture quality are gradually occupying the space.

The new solution addresses the growing consumer need by enabling viewers to enjoy a better and more immersive viewing experience, even on larger TV sets. It has been designed from ground up to enable contribution workflows using Ericsson Media Solutions' advanced technology, leveraging high performance algorithms for encoding UHD content to be delivered across contribution networks.

The solution offers the ultimate flexibility for formats and deployment by giving the freedom to use high dynamic range technology for a more natural experience and a cloud-agnostic choice of private, public or hybrid clouds.

The solution combines Ericsson Media Solutions' MediaFirst Video Processing packaging and encoding for on-demand and live, enabling the distribution, personalization and monetization of multiscreen high-quality UHD HDR video services, while supporting tone mapping conversion required for SDR displays.

Also, MediaFirst Content Processing delivers UHD TV decoder with high bitrate, superior low latency 4K HEVC decoding and future proofing flexibility for current and evolving HDR standards. The AVP System Encoder provides a modular architecture that allows hassle free on-site upgrades.

Over the last six months, shares of Ericsson have outperformed the industry with an average return of 6.4% compared with growth of 5.3% for the latter.



Ericsson carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the industry are Comtech Telecommunications Corp. (NASDAQ:CMTL) , BlackBerry Limited (NYSE:BB) and NTT DOCOMO, INC. (NYSE:DCM) . While Comtech Telecommunications and BlackBerry sport a Zacks Rank #1 (Strong Buy), NTT DOCOMO carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Comtech Telecommunications has an expected long-term earnings growth rate of 5%. It exceeded earnings estimates in each of the trailing four quarters, with an average of 111.4%.

BlackBerry has an expected long-term earnings growth rate of 18.6%. It exceeded earnings estimates twice in the trailing four quarters, with an average of 500%.

NTT DOCOMO has an expected long-term earnings growth rate of 4.9%.

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