Get 40% Off
🤯 This Tech Portfolio is up 29% YTD! Join Now to Get April’s Top PicksGet The Picks – Just 99 USD

Electronic Arts And The Star Wars In-Game Purchase Fiasco

Published 11/20/2017, 10:14 PM
Updated 07/09/2023, 06:31 AM

Electronic Arts Inc (NASDAQ:EA) has been in the news since the messed-up launch of its highly anticipated game, Star Wars Battlefront 2 last week.

Released on Nov 17, Battlefront has received mostly okayish kind of reviews but apparently it was the outrage over the exorbitant pricing of in-games purchases that compelled EA to temporarily turn off all micro transactions in the game. EA’s shares have lost 1.1% of their value since Nov 17.

EA’s move to stall in-game micro transactions has found support from The Walt Disney Company's (NYSE:DIS) Lucasfilm, the production company behind Star Wars. The Washington Post quoted Lucasfilm saying, “Star Wars has always been about the fans--and whether it's Battlefront or any other Star Wars experience, they come first. That's why we support EA's decision to temporarily remove in-game payments to address fan concerns."

Electronic Arts Inc. Revenue (TTM)

Electronic Arts Inc. Revenue (TTM) | Electronic Arts Inc. Quote

In a SEC filing, EA said that the removal of in-game purchases will not impact fiscal 2018 guidance. EA also added that the in-game purchases will be available at a later date.

However, an analyst with KeyBanc Capital Markets said that the anger was exaggerated. He was quoted by CNBC saying “Gamers aren't overcharged, they're undercharged (and we're gamers). … This saga has been a perfect storm for overreaction as it involves EA, Star Wars, reddit, and certain purist gaming journalists/outlets who dislike MTX."

He further added, “If you take a step back and look at the data, an hour of video game content is still one of the cheapest forms of entertainment. Quantitative analysis shows that video game publishers are actually charging gamers at a relatively inexpensive rate, and should probably raise prices.”

Electronic Arts found tremendous success with Star Wars Battlefront. Battlefront sold 14 million copies in fiscal 2016. Given this, it was widely expected that Battlefront 2 sales will also be somewhat around that mark. However, this controversy has been a dampener and analysts expect sales to be lower than its predecessor.

Given the controversy, month to date, shares are down over 10%. Year to date, shares are up 37% but have underperformed the 48.2% rally seen in the industry.

Currently, Electronic Arts has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Stocks to Consider

Better-ranked stocks in the video game space are Take-Two Interactive Software, Inc. (NASDAQ:TTWO) and Activision Blizzard, Inc. (NASDAQ:ATVI) . While Take Two sports a Zacks Rank #1, Activision carries a Zacks Rank #2 (Buy).

Long-term earnings growth rate for Take Two and Activision is currently projected to be 15.4% and 13.8%, respectively.

Zacks' Hidden Trades

While we share many recommendations and ideas with the public, certain moves are hidden from everyone but selected members of our portfolio services. Would you like to peek behind the curtain today and view them?

Starting now, for the next month, I invite you to follow all Zacks' private buys and sells in real time from value to momentum...from stocks under $10 to ETF to option movers...from insider trades to companies that are about to report positive earnings surprises (we've called them with 80%+ accuracy). You can even look inside portfolios so exclusive that they are normally closed to new investors.

Click here for Zacks' secret trade>>



Walt Disney Company (The) (DIS): Free Stock Analysis Report

Activision Blizzard, Inc (ATVI): Free Stock Analysis Report

Take-Two Interactive Software, Inc. (TTWO): Free Stock Analysis Report

Electronic Arts Inc. (EA): Free Stock Analysis Report

Original post

Zacks Investment Research

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.