AlphaPoint Technology’s (APPO’s) legacy business has been helping companies manage their IT assets. However, following the recent acquisition of Strategy to Revenue (STR), APPO has transitioned to STR’s revenue acceleration business. Management also intends to strengthen the consolidated balance sheet and targets an OTCQX listing in the near future, following the recent up-listing to the OTCQB. STR’s CEO, Dominic Jones, will continue in his role with the combined company. STR generated c $3.8m in revenue in 2014.
Strategic acquisition to enhance growth
In October 2015, AlphaPoint acquired 100% of UK-based STR for 58.2m shares and a $900k promissory note. STR was founded in January 2009 to provide revenue acceleration solutions to large organizations by helping their sales teams improve performance. STR has a broad range of customers, including high-profile organizations such as Thomson Reuters Corporation (TO:TRI), Vodafone (L:VOD), HP Inc (N:HPQ), Motorola (N:MSI), Saputo Inc. (TO:SAP), Zebra Technologies Corporation (O:ZBRA), Comcast (O:CMCSA) and DHL, among others. Roughly 35% of STR revenue comes from its SaaS-based solutions, SKILLbuild, Predict and POWERsession. These help marketing and sales teams become motivated, better equipped and mobilized on core business initiatives, and improve engagement with customers.
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