Adidas, Nike, Lulu, And The New Direction Of Sports Retail

Welcome to the twelfth episode of Full-Court Finance, the podcast from Zacks Investment Research focused on the intersection of sports, business, and the stock market. On this week’s episode, Zacks’ resident retail expert Maddy Johnson stops by to discuss all things sports retail, from Lululemon’s (NASDAQ:LULU) recent success to the recharged battle between Nike (NYSE:NKE) and Adidas (OTC:ADDYY) .

The retail landscape is changing quickly, and the sportswear industry is not immune to these shifting consumer habits. This has forced some of the biggest sports apparel companies to change how they do business.

Nike and Adidas have focused on grassroots growth in the world of everyday fashion and streetwear. The two biggest global sportswear powers, and the likes of Puma and Under Armour (NYSE:UAA) , have turned to non-athletes to help drive growth in a world where people wear sneakers and sports apparel away from fields of play more and more.

On top of that, the closure of brick-and-mortar shops has forced the Nikes of the world to focus on expanding their own e-commerce business—even partnering with Amazon (NASDAQ:AMZN) after refusing to for years—and grow direct to consumer sales. Shifting retail habits have also forced companies to try to create new experiential shopping experiences.

If you have any questions about this episode of Full-Court Finance please feel free to shoot us an email over at podcast@zacks.com. Please also make sure to check out all of our other podcasts at zacks.com/podcastand remember to subscribe and leave a rating in iTunes.

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