Accenture (ACN) Boosts Interactive Suite With Adaptly Buyout

Accenture plc (NYSE:ACN) yesterday announced that it has inked a deal to acquire Adaptly — a New York City-based digital media services company.

Adaptly is engaged in helping top brands — such as Chico’s, Mazda, Prudential (LON:PRU), Sprint and many more — across the globe, manage data-driven campaigns across digital advertising channels and platforms. It partners with some of the top digital platforms, which includes Amazon (NASDAQ:AMZN) , Facebook (NASDAQ:FB) , Alphabet’s (NASDAQ:GOOGL) Google, Instagram and Snapchat.

The deal closure is subject to fulfillment of customary closing conditions. The financial terms of the deal have been kept under wraps.

So far this year, shares of Accenture have gained 3.7% against 1.3% decline of the Zacks S&P 500 composite.

Accenture to Transform Digital Customer Experience

The addition of Adaptly’s digital media services is expected to complement Accenture Interactive’s ability to activate, optimize, and measure media cross-platform and help advertisers witness higher return on businesses.

Adaptly will boost Accenture Interactive Programmatic Services. These services include programmatic consulting and in-housing, media strategy, planning & activation, and ad tech implementation and support.

On completion of the deal, Adaptly will join Accenture Interactive Operations — the global managed service marketing arm of Accenture Interactive.

Communications, Media & Technology Segment Likely to Benefit

The move is likely to help Accenture strengthen its Communications, Media & Technology segment revenues. With nearly 20% contribution to net revenues, segment revenues increased 15% year over year on a reported basis and in local currency in fourth-quarter fiscal 2018.

Currently, Accenture is a Zacks Rank #2 (Buy) stock. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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