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Facebook, Twitter weigh bids for media rights to India cricket league

Published 10/18/2016, 02:46 PM
Updated 10/18/2016, 03:00 PM
© Reuters. 3D-printed Facebook and Twitter logos are seen in this picture illustration made in Zenica

(Reuters) - The Indian cricket board said it had received interest from Facebook Inc (NASDAQ:FB) and Twitter Inc for media rights to the popular Indian Premier League (IPL) Twenty20 cricket tournament.

The social media companies are among a host of other firms including Star India Pvt Ltd, Amazon.com Inc (NASDAQ:AMZN), Reliance Jio and ESPN Digital Media that have shown interest in acquiring media rights for the annual tournament.

The bids for the rights - for 2018 onwards - are expected by Oct. 25.

Cricket is the most popular sport in India and teams in the IPL count Bollywood stars and major conglomerates such as Reliance Industries as investors.

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