By Greg Morcroft -
Shares of Keurig Green Mountain Coffee Roasters NASDAQ:GMCR traded at a 52-week high on Monday after news of a new deal with Kraft Foods NASDAQ:KRFT. The company also rolled out a ne version of its Keurig coffee line, dubebd 'Keurig 2.0 System."
"Keurig® 2.0 is the first Keurig® brewer to brew both a single cup and a four-cup carafe from a Keurig® brand pack," the company said in a press release.
Last week Kraft and Green mountain signed an agreement that would sell Kraft brand coffees in Green Mountain's special Keurig packaging.
According to reserach from Zacks research firm's Analyst Blog,
Investors are encouraged by these initiatives which further Keurig Green Mountain’s goal of sustaining its dominance in the single-serve brewing market even after the expiry of its K-cup patents in Sep 2012. Through these agreements, the coffee maker is aligning with the strongest beverage brands to support a range of consumer choices and taste profiles under the Keurig Single-Cup Brewing system.
Keurig Green Mountain shares have been on the rise this year, backed by several strategic alliances which should help it maintain a leading position in the single-serve brewing category. The solid business momentum of the business of the company helped it to yield a solid year-to-date return of 78.7 percent.