Get 40% Off
🤯 This Tech Portfolio is up 29% YTD! Join Now to Get April’s Top PicksGet The Picks – Just 99 USD

Anheuser-Busch to donate 50,000 cans of water to Texas, OK flood victims

Published 05/29/2015, 07:01 PM
Updated 05/29/2015, 07:09 PM
© Reuters.  A-B halted beer production at a plant this week to produce water for victims of the devastating floods

© Reuters. A-B halted beer production at a plant this week to produce water for victims of the devastating floods

Investing.com -- For victims of the devastating floods that have swept through Texas and Oklahoma this week, Anheuser-Busch Inbev SA (BRU:ABI) is making a concerted effort to convey the message that "this Bud's for you."

To that end, the world's largest brewer halted its beer production at its Cartersville, Georgia brewery on Wednesday night to produce an emergency supply of 50,000 cans of water. The company will donate the water to the American Red Cross, which in turn will distribute the cases to recipients in the two states over the next several days.

"It's something we're uniquely positioned to do in a very timely period," Cartersville brewery manager Rob Haas told NBC News.

It is not the first time the brewery has stopped production to provide an emergency water supply to the Red Cross. Over the past two decades, Anheuser-Busch and the Anheuser-Busch Foundation have contributed more than $515 million to charitable organizations, including those that support education, disaster relief, and military personnel, according to its website.

Over a 24-hour time span during Memorial Day Weekend, the Southwest Houston area was hit with nearly a dozen inches of rain or more than 10% of its average annual rainfall. On Friday, emergency officials said the death toll from the disaster climbed to 24, including 20 from Texas.

The economic impact from the flooding could cost the area anywhere from $210 and $560 million when lost homes, vehicles and businesses are taken into account, according to BBVA (MADRID:BBVA) Bancomer. The estimates also include losses in value added and tax revenues.

By comparison, Hurricane Ike in 2008 and Tropical Storm Allison in 2001 were responsible for creating losses of $154 and $6.7 billion respectively.

Anheuser-Busch operates 12 breweries worldwide, all of which are located in the U.S. The company's breweries have reduced water usage by 34% over the last three years, according to its website. The Cartersville brewery, which opened in 1993, is regarded as the most water-efficient brewery in the company's entire global community.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.