(Reuters) - The NFL will stage the 2021 Super Bowl in Los Angeles, raising its profile in the country's second-largest media market after making a celebrated return to the city with the relocation of the Rams franchise to the West Coast starting next season.
The National Football League also announced the 2019 and 2020 Super Bowls would be played in Atlanta and South Florida, respectively, returning to those areas for its championship game, one of the most-watched television events of the year.
Atlanta hosted the game in 1994 and 2000, while Miami has had it 10 times.
The Los Angeles area has been the site of the Super Bowl seven times, including the first game at the Memorial Coliseum in 1967. Super Bowl 55 in 2021 will be played in the new, $2.6 billion stadium complex being built by Rams owner Stan Kroenke.
Kroenke is moving the team back to Los Angeles after two decades in St. Louis. The Rams previously played in L.A. from 1946 to 1994.
Their new stadium, to be built in the Los Angeles suburb of Inglewood, is expected to open in time for the 2019 season.
The last time the Super Bowl was played in the L.A. area was 1993, when the Dallas Cowboys beat the Buffalo Bills at the Rose Bowl in Pasadena.
The league previously picked Houston to host next year's Super Bowl 51 and Minnesota is set to host Super Bowl 52.