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Adele says no streaming for new album '25'

Published 11/19/2015, 02:52 PM
Updated 11/19/2015, 03:00 PM
© Reuters. Singer Adele arrives at the 55th annual Grammy Awards in Los Angeles

© Reuters. Singer Adele arrives at the 55th annual Grammy Awards in Los Angeles

By Piya Sinha-Roy

LOS ANGELES (Reuters) - British singer Adele's much-anticipated new album "25" will not be available for streaming on any digital music services, including Spotify and Apple Music, a music industry source said on Thursday.

The source said Adele's XL Recording label had decided to withhold "25," expected to be the biggest album release of 2015, from streaming platforms when it is released on Friday. The New York Times first reported the move, citing three people familiar with the matter.

"We love and respect Adele, as do her 24 million fans on Spotify. We hope that she will give those fans the opportunity to enjoy '25' on Spotify alongside '19' and '21' very soon," Spotify said in a statement, confirming that its followers would not have access to the new album.

Adele's representatives declined to comment on the decision, which follows a similar move by U.S. country-pop artist Taylor Swift over her 2014 album "1989."

Apple Inc (O:AAPL) did not immediately respond to requests for comment and other services, including Pandora and Google (O:GOOGL) Play could not immediately be reached.

The album is the first by the British singer since "21" in 2011, which won six Grammys and sold more than 30 million copies worldwide.

"25" had been expected to sell more than 1 million units in North America alone in its first week, according to estimates by Billboard magazine last month.

The release follows record-breaking downloads and views for the first single "Hello," which was released in October. As of this week, the video for "Hello" had racked up 400 million plays on YouTube.

The move by Adele and her management mirrors Swift's refusal to offer her album "1989" to streaming services. Swift, one of the most powerful names in pop music, made the decision after writing an op-ed on how artists should value their music and not offer it for free.

"1989" went on to become the biggest selling album in the world in 2014 with estimated sales of more than 8.5 million copies.

© Reuters. Singer Adele arrives at the 55th annual Grammy Awards in Los Angeles

Swift in July agreed to put "1989" on Apple Music, days after it did an about-face and agreed to pay artists during a free trial of its new streaming music service.

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