Hemal obtained a BA Hons in Finance & Law in 2007 and decided to pursue a career in FX trading using simple yet effective technical analysis methods and a strict, objective money management system.

Alpha Trading Floor, which is the trading name of Alpha Markets Ltd,  was established in 2010 by seasoned FX trader Hemal Pandya, combines Hemal's two passions-  trading FX and supporting individuals to help them succeed in the world of foreign exchange trading.