Stocks to watch next week
- BySeeking Alpha
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Rocket Fuel Inc. develops an artificial intelligence-driven demand side platform (DSP), which uses big data and vast computational infrastructure to purchase and deliver real-time automated digital advertising campaigns that are measurable against direct response and brand objectives. The company also provides data management platform that allows marketers to ingest, analyze, segment, and export their own and third-party audience data for advertising, customer relationship management, email marketing, call-center routing, or other opportunities to touch consumers with a message or call-to-action; and multi-modal advertising optimization platform that enables marketers to execute programmatic advertising campaigns. Rocket Fuel Inc. markets and sells its solutions through direct sales teams, such as advertising agencies and advertisers; and through resellers and channel partners. It offers its product in the United States, Canada, the United Kingdom, Australia, France, Germany, Italy, Spain, and Sweden. The company was founded in 2008 and is based in Redwood City, California. Rocket Fuel Inc. operates as a subsidiary of Sizmek Inc.