MEDIACAP SA provides services in the field of media, marketing, and market and public opinion research in Poland. It is involved in the creation and implementation of advertising strategies; and event marketing activities, including implementation of promotional events, mass events, and a series of other events. The company also offers outdoor advertising for the media houses and direct clients; engages in the online and qualitative research for FMCG, telecommunications, and pharmaceutical brands; and provides interactive marketing and media services, including online advertising and construction of IT systems, as well as integrated research, IT, marketing, and advertising solutions for public and institutional clients. In addition, it provides multi-channel network, big data, and performance marketing services; and advertises and promotes computer games. The company was formerly known as EM Lab SA and changed its name to MEDIACAP SA in September 2010. MEDIACAP SA is based in Warsaw, Poland.