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How To Invest In Millennial Trends

Published 09/13/2016, 05:41 AM
Updated 07/09/2023, 06:31 AM

Welcome to Episode #49 of the Zacks Market Edge Podcast.

Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life.

In this episode, Tracey is joined by Eric Dutram, Zacks ETF strategist and editor of the ETF Investor, and Maddy Johnson, a Zacks editor. Eric and Maddy are both Millennials while Tracey is the lone Generation Xer this week.

The Millennials continue to make the news, for good or bad.

How will they influence the global trends?

Millennials Are Already Investing

While many may think the Millennials aren’t really in this stock market, over 25% of those under 30 now own stocks.

Tracey looked up the data from 1999, when the dot-com era was booming and everyone in Generation X seemed to be day trading, and found just 19% were in stocks.

Could Millennials be more into investing than people think?

Or is it the ease of investing, not just on the internet, but, most importantly, through apps on their phones, that is driving the numbers higher now?

The Millennials, because of their huge size, will have an outsized influence on current and future trends.

How can investors cash in on the likes, and dislikes, of the Millennials?

1. A couple of ETFs have recently launched that aim to mimic the buying habits and interest of the Millennials including the Global X Millennials ETF (MILN) and Principal Millennials Index (GENY).

2. Check out the Health and Wellness ETF (BFIT) which has a strong focus on consumer names like Adidas (DE:ADSGN), Foot Locker (NYSE:FL) and Lululemon.

3. Millennials won’t stay young forever. There are several longevity ETFs you can take a look at such as the Long Term Care ETF (OLD) and the Global X Longevity ETF (LNGR) which focus on senior housing and healthcare companies.

What else should you know about cashing in on the buying power of the Millennials?

Tracey, Maddy and Eric discuss what could go “out” of favor (newspapers anyone?) and what will stay “hot” in products and entertainment, as well as an important possible IPO to watch out for, in this week’s podcast.

And if Millennials themselves ARE investing, what are they investing in?

The answers may surprise you in this podcast: Millennials: Scared to Invest or Just Broke?

Tracey Ryniec is the Value Stock Strategist for Zacks.com. She is also the Editor of the Insider Trader and Value Investor services. You can follow her on twitter at @TraceyRyniec and she also hosts the Zacks Market Edge Podcast on iTunes.



GLBL-X H&W THM (BFIT): ETF Research Reports

GLBL-X MILL THM (MILN): ETF Research Reports

PRIN-MILLNLS (GENY): ETF Research Reports

GLBL-X LGVT THM (LNGR): ETF Research Reports

LONG TERM CARE (OLD): ETF Research Reports

Original post

Zacks Investment Research

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