Apple Had An Amazing Week

Every once in a while, Apple unveils a new product, or makes a new product available for preorder. However, it’s rare that both of these things happen within the same week. Well, that’s exactly what happened last week; and it was incredible watching the market react. So, today we’ll talk about what apple unveiled, what they’ve released, how Apple’s stock reacted and finally, we’ll talk about some of the other assets that got a nice bump in value as a result of Apple’s moves.

What We Saw From Apple Tuesday
On Tuesday, September 9th, Apple held an event where the biggest star was expected to be the iPhone 6. While the iPhone 6 was unveiled, it seems as though the star of the show was Apple’s latest invention, the Apple Watch. As a result of the big news, we saw quite a bit of movement in the market surrounding Apple on Tuesday. Starting the day off at $99.11 per share, the day seemed to have a bit of a rocky start. Then, the time of the event came and we saw a dramatic spike toward the end of the day. At its peak, Apple’s stock price reached $102.69. However, after the peak, Apple couldn’t hold the momentum and the stock price fell further down than the start; ending the day at $97.99 per share.

What We Saw Wednesday
After the sharp drop in end of trading Tuesday, I was expecting to see something more positive happen for the company on Wednesday. That’s exactly what we saw. Some experts expected Apple to take a hit as Samsung released new products; however, those expectations proved to be null. Starting at $98.27 per share, Apple’s stock value immediately started to rise at the open of trading. The stock price continued on an upward path for most of the day, only slowing when it reached $100.82 per share. From 1:30 pm to 2:00 pm, we saw a slight drop in the value to $100.18 per share, but Apple quickly made up for lost time and closed the day at an even $101 per share.

What We Saw Thursday
In morning trading, Thursday seemed like it was going to be a bad day for Apple. The stock value started at $100.48 per share and seemed to follow a slow and steady downward trend through to the afternoon. As Samsung poked fun at Apple through a new video series, the price of Apples stock continued to fall slowly, but surely until it hit the day’s low of $99.87. Although Apple hovered around rock bottom for a while; they made a recovery toward the end of the day as investors realized iPhone preordering would start at midnight. On Thursday, Apple ended the day at $101.43 per share.

What We Saw Friday
Friday, the world realized yet again, what a smash hit the iPhone truly is. Shortly after midnight, the demand for Apple’s latest and greatest iPhone caused so many customers to flock to their website that it crashed! Some people attempted to pre-order the cell phone and stated that they got a message that it was sold out. However, Apple declined to comment on that message. Starting the day at $101.23 per share and ending the day at $101.67 per share, the demand for the Apple iPhone proved to be exactly what needed to happen to keep investors happy!

Other Assets Affected By The iPhone 6
In previous years, we would have expected AT&T to be the big winner as far as mobile providers goes. However, this year that wasn’t the case. This year, after announcing the iPhone plan for life service, Sprint was the big winner. While AT&T and Verizon barely moved, and T-Mobile jumped by about 2%; Sprint share prices were up by more than 20%.

Final Thoughts
I love to see new product launches from major companies because so much tends to change in the market. In this case, we saw Apple do incredibly well and lend a helping hand to Sprint. We’ll see if both of these assets can keep this great momentum going through this week!